Wednesday, December 09, 2009

Adam Smith and the Facebook Gnomes

Actually, I was going to call this post Adam Smith and the Facebook Gnomes: Productivity Theft and the Wealth of Nations but it was too long a title to capture anyone's attention seriously. The reason for this post is that the time has come for self-flagellation and sad introspection on the demerits of modern online life.

Adam Smith wrote, in his 1776 masterpiece The Wealth of Nations, "When [a worker] first begins his new work, he is seldom very keen and hearty... for some time he rather trifles than applies to good purpose. Rural workmen obliged to change work and tool every half hour develop slothful and lazy habits."

In other words, multitasking (the doing of many things in an intertwined way) is a productivity sink. Many studies have shown that quick distractions result in long-term time wasting as the brain attempts to reorient itself. Work breaks actually break work. It is better, for example, to develop the habit of working 4-6 hour stretches on one objective than to work an hour, take a breather, and return to work.

However, the personal experience of modern man is such that most people find it psychologically impossible to work for long stretches. Rather, we make a virtue of short attention spans and call it multitasking. This, as Adam Smith points out, reduces productivity and the quality of work.

On the other hand, there are some specific areas of work which require true multitasking — the seamless perception of reality and its manipulation towards multiple ends through common activity. True multitasking is about doing many things at the same time, not doing bits of things in quick rotation or succession. Most of these areas of work require multiple people: think of the way a restaurant (or an orchestra) works, for example.

I've been letting myself take Facebook breaks too often, I think. I spent a day monitoring my productivity and was aghast to find that a day without Facebook adds about five hours of work at least! Going out for lunch actually takes two hours unless you are very focussed — and further downtime may be added if you then feel dozy after a heavy meal. In one day, I realise that unless I am actually teaching, making notes while reading, or doing active and specific research (as opposed to flitting through the internet) I might be wasting up to eight (!!) hours of my 12-hour working day just doing nothing specifically useful.

Woe is me... I feel a sudden urge to take a good look at the dour Scottish Protestantism that made a virtue of hard and unstinting labour without distractions between sunrise and sunset.

I hear it got a lot less dour and more fun after sunset though.

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