You Are About To Board

What would make you, nicely comfortable urban dweller, king of your own rooms, master of your air, move into a hole? What would take you away from your own pleasure and comfort into a domain where Other is king and you share your space? Why on earth would anyone move into a boarding house when they live 20 minutes or an hour away from it?

If I had to persuade the world of students to move into boarding houses, what would make them come? What would I have to provide, what should I do?

I remember my own boarding experience. I enjoyed it. But not everyone is overjoyed at the prospect of cold showers after rugby in the winter. So, can anyone enlighten me?