Disincentivization

I amused myself this morning, to the detriment of productivity, by looking at ugly words while anticipating even uglier ones. Although there are many ugly words in circulation, and people have taken to banning what they think are the more egregious ones (like 'czar' when used to denote a multidisciplinary bureaucrat, or the equivalent), there are few that actually hurt the brain and the eyes which are the windows thereto.

One such word is the title of this post. It is aesthetically ugly. It has hidden connotations which are etymologically unsound. It has nothing to do with innocents, incense, cents, or the like. It has to be considered cautiously in order to be parsed correctly. Yes, indeed, it does refer to the practice, process or state of having incentive(s) removed.

Surely the disciples of Gowers et al can mount an effective response? If not, we are all doomed. Or at the very least, disincentivized.

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Note: Technically, it should be 'disincentivised', since the core word (incentivus, 'to strike up a tune') is Latin and shouldn't have a suffix equivalent to Greek -izein, which does have a 'z'.