Saturday, June 30, 2007

Ecumenical Internationalism

The International Baccalaureate Organisation has many ideals, and one of them is internationalism, quite appropriately.

I was quite struck with its new logo, announced on 20 Apr 2007. If you examine it carefully, you will see all kinds of things. I am not sure all of them were intended, but that logo seems to pay tribute to all kinds of cultures and traditions while being beholden to none.

For example, I see a distinct Yin-Yang motif, an elephant's head, the traditional colours of the Holy Spirit, and a three-quarter lunar disc. There are probably more, but it's an interesting effort; if these ideas were deliberately incorporated, I'm impressed at their imagination.

And lastly, if you reference the link above, you will read about the process by which they arrived at this new logo. It's interesting and impressive that anyone should spend this much energy and time in something they believe in. If I weren't already a supporter of IB-type ideals, I would be converted.

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1 Comments:

Anonymous Anonymous said...

wow i only saw the yin yang thing.

the elephant is a great catch but abit of a stretch.

I've seen brainstorming by professional logo identity creators before. Some take it very seriously others are quite amazed they are getting paid to make stuff up.

Sunday, July 01, 2007 4:55:00 am  

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